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The content on the power of words that won an Effie Award.
Rethink that Compliment is a documentary that proposes a reflection on how children are praised. While girls are beautiful, princess like and delicate, boys are strong, intelligent and brave. To what extent do these adjectives imprison their individual and true beings? This is a film that reflects on the power of words and culture, which generated a profound imbalance in the way that we praise girls and boys.
Impact Movement
The series had an innovative distribution strategy, released simultaneously on GNT channel and on Videocamp public screening platform. This allowed its content to play an important inspirational role on TV, but at the same time turned the series into a powerful mobilization tool used by several institutions. In its release month, the content reached more than 2 million people and continues to inspire debates and reflections on the challenges facing education in Brazil.
Contributes with Sustainable Development Goals
Awards, nominations and festivals
- 12th Mostra Cinema e Direitos Humano, 2018
- Effie Award, Branded Content, 2018
Media channels
Credits
Directed by:
Estela Renner
Produced by:
Estela Renner, Luana Lobo, Marcos Nisti, Kaletrianos (Mutato)
Argument:
Estela Renner
Screenplay:
Estela Renner
Executive producers:
Juliana Borges, Luciana Bobadilha, Fernanda Guimarães and Lara Kaletrianos
Release year:
2018
Genre:
Fiction
Available languages:
Portuguese
Photography directors:
Carol Quintanilha
Assistant director: First:
Carol Bretas / Second: Bruna Bravo
Editing:
Renata Terra
Post-production coordinator:
Geisa França, Regina Mimi, Thiago Ferracini
Soundtrack:
Sound Design
Filming locations:
Brazil
Runtime:
46 min
Rated:
G