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Sinopse

In the documentary Target Market: Kids, director Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry has discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who unveil the influence their children have at home and how this is linked directly to advertisement. In addition, experts discuss the negative effects of such exposure.

Objetivos de desenvolvimento sustentável

Idiomas e acessibilidade

PT-BR

Ficha técnica

Directed by: Estela Renner

Executive producers: Estela Renner, Marcos Nisti, Luana Lobo

Screenplay: Estela Renner and Renata Ursaia

Argument:​ Estela Renner and Marcos Nisti

Photography director: Rafa Ribeiro

Assistant director: Camila Battistetti

Editing:​ Tiago Teixeira

Filming locations: Brazil

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